Jennifer Aaker: The Seven Deadly Sins of Storytelling | Stanford Graduate School of Business

See on Scoop.itPublic Speaking

“Before you craft your story, ask yourself: “Who is my audience and what is my goal in engaging them?”


While the reason you are telling a business story may be quite different from the reason you tell a story at a party, the same techniques apply. Read the full article to find out why, too often, company stories come across as dry and flat because they fall prey to these seven deadly sins:

1. Chronology

2. Telling

3. Jargon

4. Pulse-free

5. Fabrication

6. Bulletproof

7. Proprietary

See on

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